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2020新北市板橋區立委候選人羅致政競選VI

2020 Taiwan legislative election candidate — Lo, Chih-Cheng visual identity system

羅致政先生是學者出生的新北市板橋區立委,本次連任競選文宣以「板橋無限,政在實現」為競選主軸,凸顯作為台北市銜接樞紐的新北第一城市,在提升工商業、教育文化與生活環境的無限可能。

Mr. Luo is an incumbent legislator with an educational background in the Banqiao area. His campaign slogan is called “Unlimited Banqiao is being achieved. ” 

Implying the possibility and endeavor, Mr. Luo, makes in industry, commerce, education, culture and living environment, and the enthusiasm he carries on to serve people by running for reelection.

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我們以「指標方向」的符號結合競選主題,展現推動政策、領導方向的意象;傾斜向上則象徵了不斷向上的進步意涵。

 

We use the direction mark as a symbol of policy implement and leadership. The tilt represents the meaning of keeping improving.

 
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標準字體以明體為基調,不僅易讀性高,給人正式、有氣質、典雅,可呼應委員的學者形象,與富有國際關係、外交等知識的專業性。,融合黑體的再造字體,字體上半部保留部分明體的筆畫特色,但下半部則多以黑體穩重呈現,捨去一些筆頭造型,更顯精鍊。此外,字體融合噴漆字(stencil)的斷點,增添文字的識別與趣味性。

 

The logotype merges Mingti and Heiti’s features to demonstrate Luo’s professional image. Ming is a legible font with the characteristic of formal, delicate and classic, while Heiti reveals calm and steady. Furthermore, the logotype combines stencil’s breakpoint, making it more distinct and interesting.

 
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壁畫實拍

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客戶 client: 羅致政立法委員

設計 design: Bee's Knees Studio


* 以上部分設計內容為設計師重新調整後展示,與完稿版本不同。
The design contents refined by the designer, not completely the same as the final version.

THANKS