2020新北市板橋區立委候選人羅致政競選VI
2020 Taiwan legislative election candidate — Lo, Chih-Cheng visual identity system
羅致政先生是學者出生的新北市板橋區立委，本次連任競選文宣以「板橋無限，政在實現」為競選主軸，凸顯作為台北市銜接樞紐的新北第一城市，在提升工商業、教育文化與生活環境的無限可能。
Mr. Luo is an incumbent legislator with an educational background in the Banqiao area. His campaign slogan is called “Unlimited Banqiao is being achieved. ”
Implying the possibility and endeavor, Mr. Luo, makes in industry, commerce, education, culture and living environment, and the enthusiasm he carries on to serve people by running for reelection.
我們以「指標方向」的符號結合競選主題，展現推動政策、領導方向的意象；傾斜向上則象徵了不斷向上的進步意涵。
We use the direction mark as a symbol of policy implement and leadership. The tilt represents the meaning of keeping improving.
標準字體以明體為基調，不僅易讀性高，給人正式、有氣質、典雅，可呼應委員的學者形象，與富有國際關係、外交等知識的專業性。，融合黑體的再造字體，字體上半部保留部分明體的筆畫特色，但下半部則多以黑體穩重呈現，捨去一些筆頭造型，更顯精鍊。此外，字體融合噴漆字（stencil）的斷點，增添文字的識別與趣味性。
The logotype merges Mingti and Heiti’s features to demonstrate Luo’s professional image. Ming is a legible font with the characteristic of formal, delicate and classic, while Heiti reveals calm and steady. Furthermore, the logotype combines stencil’s breakpoint, making it more distinct and interesting.
壁畫實拍
客戶 client: 羅致政立法委員
設計 design: Bee's Knees Studio
* 以上部分設計內容為設計師重新調整後展示，與完稿版本不同。
The design contents refined by the designer, not completely the same as the final version.